If life sucked, we wouldn’t need medicine.
This was the insight with which we set out to pitch Novartis, one of the world’s leading pharmaceutical brands. Instead of talking about illness and limitations, we built a campaign on all the little things that make life worth fighting for in the first place.
AD: Cari Vander Yacht
CW: Sean Vij
ECDs: Eric Quennoy, Mark Bernath
Because of the size of the copy on these executions, this campaign is best viewed on a full-sized monitor.