This work was done as part of a winning pitch for Novartis - one of the world's leading pharmaceutical companies. Instead of focusing on disease and ailments, we focused on life. Because when you value life, you'll do anything to protect it.

It's this passion that fuels the work Novartis does to help us all live longer, and live better. (This work is still on hold and has no projected launch date.)

Because of the size of the copy on these executions, this campaign is best viewed on a full-sized monitor.